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Propaganda cum distribution

Our injectables, your district, your name on the invoice

You take a territory and the customers in it. We keep the plant, the licences and the batch record. Nothing about the arrangement is verbal.

Injectables in range
300
States and UTs open
36
Minimum, first two cycles
Nil
The arrangement

What a PCD franchise actually is, in plain terms

You buy the range at net rates and sell it in districts that are yours alone. The stock is invoiced to you, the relationships with hospitals and chemists in that territory are yours, and the margin between the net rate and the MRP is yours. What stays with us is everything that needs a manufacturing licence: the plant, the batch record, the release testing and the liability that comes with all three.

That is the whole of the difference between a franchise and ordinary distribution. A distributor competes with every other distributor carrying the same carton. A franchise partner is the only person we appoint in that district, and the appointment is written down against named districts before the first order leaves.

It suits someone already calling on hospitals, ICUs and nursing homes, because critical care injectables are consumed rather than displayed. Nothing here sits on a shelf waiting for a walk-in. It is bought by a purchase officer against a consumption pattern, which is a slower first sale and a much steadier second one.

What stays with us

  • Manufacturing licence and site compliance
  • Batch manufacturing and analytical records
  • Release testing and certificates of analysis
  • Artwork, carton and pack development
  • Stability data across the shelf life
What you get

Six things the agreement puts in writing

Every one of these is checkable on the day you sign, which is the only kind of promise worth printing.

District monopoly, named

The districts you hold are listed in the agreement. We do not appoint a second partner into them and we do not supply direct against you inside them.

Net rates held for the cycle

You price the opportunity off a rate list, not off a conversation. Rates hold for the agreed cycle so a quotation you give a hospital is still good when the order lands.

Promotional kit at onboarding

Visual aid, order pad, product cards and a sample kit go out with the first dispatch rather than being promised for later.

The regulatory load stays here

Product permissions, batch release and site compliance are ours. You need your own trade licence and GST, and nothing beyond that.

No minimum on the first two cycles

The opening order is sized to what you can actually place, so you are not funding a warehouse before you have made a sale.

A person on the phone

One number, answered in working hours, by someone who can see the batch and the dispatch rather than raise a ticket about them.

Before you start

What you need in your own name

Short list, and it is the same list any manufacturer will ask you for. Two of these take a few weeks at the drug control office, so start them first.

  • A wholesale drug licence, Form 21B

    Parenteral preparations sit in Schedule C and C(1), so Form 21B is the licence that covers them. Form 20B alone is not enough to stock this range. If you already hold 20B, the 21B endorsement is an addition to the same premises.

  • GST registration

    Needed to be invoiced at net rates and to claim input credit. Your GSTIN goes on the agreement.

  • Premises and a competent person

    The wholesale licence carries a minimum floor area and requires a named competent person, either a graduate with a year in the trade or SSC with four. The drug control office in your state confirms both when it inspects.

  • Working capital for the opening order

    Most partners open somewhere between three and four lakh rupees, sized against the districts they hold rather than against a fixed slab. Tell us the territory and we will size it honestly.

  • Somewhere to call on

    The range is bought by hospitals, ICUs and nursing homes. Existing access to those purchase desks is worth more than capital here.

How it runs

From your first message to the first dispatch

  1. Tell us your territory

    Send the districts you cover and the segments you already sell into. We check what is open and come back within one working day.

  2. Range and rate list

    You receive the full injectable list with net rates, pack sizes and MRP, plus the visual aid, so you can price the opportunity before committing.

  3. Agreement and monopoly

    Monopoly rights are recorded in writing against named districts. Nothing is verbal and nothing is assumed.

  4. First dispatch

    Order placed, batch allocated, promotional kit packed alongside. Dispatch documentation and certificates of analysis travel with the consignment.

Questions

Asked before every appointment

Send the district and we check it against the appointment register before we quote you. If it is taken we say so, and we will tell you which neighbouring districts are open rather than sell you into a fight you cannot win.

It covers appointment. We will not appoint a second partner inside your named districts and we will not supply direct against you there. It cannot stop stock physically travelling between districts in the open trade, and no manufacturer who tells you otherwise is describing something they control.

No. You need the wholesale licence, and the licence requires a named competent person who may be someone you employ. Most of our partners come from the trade rather than from pharmacy.

Once the licence and GST are in hand, the rate list and agreement usually take a couple of days and the first dispatch follows the order. The wait is nearly always the licence, not us.

Tell us with the batch number and the dispatch documents and it is replaced. Certificates of analysis and dispatch paperwork travel with every consignment precisely so this conversation takes one message.

Check whether your district is open

Send the districts you cover and what you already sell into. You will get a straight answer, usually the same working day.

Contact us